Retail Marketing Lead

About the Role:

Beam is seeking a highly strategic and execution-driven Retail Marketing Lead to build and scale our retail marketing function.

This role goes beyond traditional shopper marketing—you will own how Beam shows up in retail and drives performance across all partners. From new product launches to new retailer expansions, you will be responsible for programs that drive awareness, trial, and conversion at shelf.

You will work cross-functionally with Sales, Brand Marketing, Creative, and Operations to ensure our retail presence is both on-brand and optimized for each retailer and shopper mission.

What You’ll Do: 

Retail Marketing Strategy & Ownership

• Own and develop retail marketing strategy across all channels (Natural, Grocery, Mass, Specialty, Club)
•  Define best-in-class retail marketing frameworks
• Translate brand positioning into retail-first messaging
• Partner with Marketing and Operations to align on account priorities

New Product & Retail Launches

·       Lead go-to-market strategy for new product launches

·       Own execution of new retailer launches (e.g., Sprouts, Target, Walmart)

·       Develop retail launch toolkits and activation plans

·       Support sell-in with compelling marketing materials

Retail Activation & In-Store Execution

·       Execute in-store programs that drive trial and conversion

·       Develop retail assets (shelf talkers, displays, signage)

·       Partner with Sales on off-shelf placements

·       Optimize shelf presence and visual blocking

Retail Media & Omnichannel Integration

·       Manage retail media

·       Ensure cohesive experience across in-store, eecommerce, and digital

·       Align retail campaigns with broader marketing initiatives

Performance Tracking & Insights

·       Analyze sales lift, velocity, and ROI

·       Translate insights into actionable improvements

·       Build scalable playbooks for success

Who you are: 

·       4–7+ years in retail/shopper/trade marketing (CPG preferred)

·       Experience launching products in retail

·       Strong understanding of retail channels

·       Experience with retail media platforms

·       Strong analytical and project management skills

Location & Benefits:

Boston, MA, New York, NY, Austin, TX, or San Diego, CA (Hybrid, 3 days/week in-office) 

We offer:
✔ Fully covered medical benefits + dependent contributions
✔ Unlimited PTO
✔ 401k with up to 4% match
✔ “Work from Anywhere” bank
✔ Wellness stipend for health & fitness
✔ Commuter benefits

These are the Values that Guide our Decisions in the Business:

People First
We take care of ourselves, our teammates and our customers equally

Constant Improvement
Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication
Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy
Always stay humble, hungry, and curious

Think Like an Owner
How are my actions or this moment going to affect the big picture?

Risk Taking
Make informed bets and emotionally move on from the ones that don’t work

Creativity and Rapid Iteration
Think big, fail fast and inexpensively