TikTok Shop Live Operations Manager

About the Role:

We're looking for a Live Operations Manager to run the day-to-day engine behind Beam's 24/7 TikTok Shop lives streaming studio. This is a hybrid strategic-and-operational role: part show-runner, part performance marketer, part logistics lead. You'll own the studio's live calendar, host and creator pipeline, on-air execution quality, and the reporting that tells us what's working.

This role sits at the intersection of content, commerce, and operations. You'll partner closely with the Senior Manager of TikTok Shop, and external agencies to make sure every hour of livestream is intentional, on-brand, and optimized for GMV and new customer acquisition.

What You’ll Do: 

Studio Operations & Scheduling

• Own the end-to-end 24/7 live streaming calendar, ensuring appropriate host coverage and product rotation
• Build and maintain SOPs for pre-show setup, on-air execution, and post-show wrap-up so quality stays consistent regardless of who's on shift
• Manage studio logistics — equipment, lighting, product staging, inventory availability — to keep every stream running smoothly
• Serve as the point of escalation for in-the-moment issues (technical, host, or product-related) during live broadcasts

Host & Creator Management

• Recruit, onboard, and manage a roster of live hosts and creators, balancing in-house talent with external agency-sourced hosts
• Develop host training materials and scripts that reflect Beam's brand voice, tone, and compliance guardrails (careful avoidance of medical claims, health violations, etc.)
• Set and monitor host performance standards, providing coaching based on conversion, watch time, and engagement data
• Coordinate talent scheduling, contracts, and payment workflows

Commercial Performance

• Own livestream GMV and new customer acquisition targets, and translate priorities into live show strategy, including product pushes
• Partner with the Senior Manager of TikTok Shop to prioritize which products, bundles, and offers get airtime based on inventory, margin, and strategic priority
• Continuously test show formats, pricing/discount mechanics, and hosting styles to identify what drives conversion, and scale what works
• Build and deliver regular reporting on studio performance — narrative-style updates covering GMV, CAC, and new customer trends — to leadership and cross-functional stakeholders

Cross-Functional Coordination

• Partner with the Senior Manager of TikTok Shop, Operations and the Creator Program team to align livestream calendars with broader campaign moments (e.g., Summer Glow Up)
• Work with teams  to ensure livestream promotion, product drops, and creator-driven traffic are coordinated rather than siloed

Who You Are: 

• 2+ years of experience in live commerce, retail/DTC operations, content production, or e-commerce platform management, with direct, hands-on experience running or managing livestreams specifically on TikTok Shop
• Experience managing a scalable, always-on operation (24/7 coverage, shift-based staffing, or studio/production environments)
• Experience managing external talent, agencies, or vendor relationships, including negotiating rates and setting performance expectations
• Strong analytical ability — comfortable owning GMV, CAC, and conversion metrics, and turning performance data into operational decisions
• Excellent cross-functional collaboration skills; able to align marketing, creator, and category stakeholders around a shared calendar and set of priorities
• Experience in the beauty, wellness, or supplement category, with sensitivity to compliance and claims guardrails
• A track record of building or scaling a live/content operations function from the ground up
• Comfortable with ambiguity and fast iteration — someone who can build the plane while flying it
• Strong instincts for what makes a livestream watchable and shoppable, not just technically functional

These are the Values that Guide our Decisions in the Business:

People First
We take care of ourselves, our teammates and our customers equally

Constant Improvement
Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication
Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy
Always stay humble, hungry, and curious

Think Like an Owner
How are my actions or this moment going to affect the big picture?

Risk Taking
Make informed bets and emotionally move on from the ones that don’t work

Creativity and Rapid Iteration
Think big, fail fast and inexpensively