Paid Social Lead 

About the Role 

We are seeking a technically proficient Paid Social Lead with 3-4 years of hands-on experience to own the execution and optimization of our paid media accounts.

Reporting into our Performance Marketing Lead, you will be the guardian of our budget and the architect of our account structure. Your primary focus is ensuring every dollar spent on Meta is tracked, optimized, and paced perfectly to hit our CPA and ROAS targets.

Key Responsibilities (The Day-to-Day)

• Account Execution & Optimization: Own the daily workflow in Meta Ads Manager. This includes launching campaigns, managing bids, refreshing audiences, and troubleshooting delivery issues to ensure account health.
• Budget Pacing & Allocation: maintain strict control over monthly budgets. You will actively shift spend between campaigns and platforms based on daily performance trends to maximize efficiency without overspending.
• Audience Segmentation: Build and refine complex audience structures. You will manage exclusions, lookalikes, and retention lists to ensure we are acquiring new customers and not just retargeting the same people repeatedly.
• Testing Agenda Implementation: Design and execute a structured testing framework. While creative is provided by the design team, you define the variables and strategy: testing bid strategies (Cost Cap vs. Lowest Cost), attribution windows, landing page destinations, and ad concepts and personas.
• Data Analysis & Reporting: Update daily tracking sheets and produce weekly performance reports. You must be able to spot trends in CPMs, CTRs, and Conversion Rates immediately and adjust the strategy before money is wasted.
• Technical Troubleshooting: Serve as the primary point of contact for pixel issues, all funnels relating to your ads, catalog sync errors, and CAPI integrations. You ensure the "plumbing" of the ad account is always functioning.

Requirements (Technical Skills)

• 3-4 Years Hands-On Experience: You have spent the last few years inside Meta Ads Manager daily for an ecommerce brand or performance agency. You know the platform UI better than your own backyard.
• Structural Mastery: You have a strong opinion on campaign structure (CBO vs. ABO, Consolidation vs. Segmentation) and can build clean, organized ad accounts that are easy to audit.
• Excel/Sheets Proficiency: You are comfortable with VLOOKUPs and Pivot Tables to analyze large datasets outside of the ad platforms.
• Attribution Knowledge: You understand the difference between Click-Through and View-Through attribution and can articulate how changes in attribution windows affect reported ROAS. You deeply understand how one channel plays a part in the entire performance ecosystem.
• Expansion Experience: Experience launching or managing TikTok Ads with a focus on Spark Ads and catalog integration is highly preferred. 

Location & Benefits:  Boston, MA or New York, NY (Hybrid: 3 days/week in office)

We offer:
✔ Fully covered medical benefits
✔ Unlimited PTO
✔ 401k with up to 4% match
✔ “Work from Anywhere” bank
✔ Wellness stipend for health & fitness
✔ Commuter benefits

These are the Values that Guide our Decisions in the Business:

People First
We take care of ourselves, our teammates and our customers equally

Constant Improvement
Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication
Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy
Always stay humble, hungry, and curious

Think Like an Owner
How are my actions or this moment going to affect the big picture?

Risk Taking
Make informed bets and emotionally move on from the ones that don’t work

Creativity and Rapid Iteration
Think big, fail fast and inexpensively